Misalignment, complex info, and diverse views… public sector communication could use some fresh clues.
Welcome to « Talk to Me Better! », an engaging and dynamic webinar series brought to you by Cronos Europa.
Our webinar series is designed to rethink how European institutions (EUIs) and International Organizations (IOs) communicate in today’s fast-paced digital environment. By bringing together top experts, insightful discussions, and practical solutions, we’re building a community of like-minded professionals who are passionate about elevating public sector communication across Europe and beyond. Whether you’re seeking fresh ideas, practical tips, or just a bit of inspiration, join our experts panels in « Talk to Me Better! ».
Sometimes, it’s not just about how you speak, but how you listen too.
Disinformation has emerged as a major threat in Europe, undermining public trust, influencing elections, and challenging institutions’ efforts to maintain information integrity. Episode 3: Byte the Bullet - An Intro to Disinfo will unpack the unique nature of disinformation, how it differs from traditional cyberattacks, and the cybersecurity strategies necessary to counter it.
Our panel includes leading experts: Jonas Buyle (Cronos Security), Rosanna Kurrer (CyberWayFinder), and Luigi Rebuffi (ECSO).
Whether you’re a cybersecurity professional, a policymaker, or simply concerned about disinformation’s impact, this webinar offers valuable insights to help safeguard public trust and digital integrity across Europe.
Key topics include :
Tools and collaborative approaches for combating disinformation, with a focus on the European context
The strategic frameworks that can empower institutions and communities to counter this growing threat
A deep dive into how European regulatory frameworks, cybersecurity strategies, and cross-border collaborations are paving the way toward a more resilient digital society.
The potential for emerging technologies like Artificial Intelligence and blockchain to detect and mitigate false information
Rosanna Kurrer
Rosanna is the cofounder and managing director of CyberWayFinder, a European platform that empowers and trains the next generation of diverse cyber security professionals. With over seven years of experience in this role, she has built a strong network of partners, clients, and mentors across the industry and academia.
She is also a seasoned speaker at prominent security conferences, such as COSAC and RSAC, where she shares her insights and expertise on security innovation, practical cyber diversity, cybersecurity reskilling and upskilling, and nurturing a growth mindset. Rosanna is passionate about design thinking and corporate innovation, and she leads workshops and seminars for corporates and individuals on these topics. She holds multiple credentials in cybersecurity, such as (ISC)2 CISSP, SABSA SCF, ISO 27001 LI, (ISC)2 SSCP, and CCSK, as well as a master’s degree in architectural engineering from Kyoto University.
Rosanna has been elected the « Cyber Security Personality of the Year » in 2021 by the Cyber Security Coalition, which launched the competition to honor outstanding achievements in the field, recognizing her as a role model among ten finalists for her extraordinary contributions to her organization.
Luigi Rebuffi
Luigi Rebuffi is the Secretary General and founder of ECSO (European Cyber Security Organisation) and founder and Secretary General of the Women4Cyber Foundation.
Graduated in Nuclear Engineering at the Politecnico di Milano, he initially worked in Germany on the high power microwave systems for ITER thermonuclear fusion reactor. Then, at Thales, took increasing responsibilities on European R&D in different sectors: telecom, industrial, medical, scientific, becoming in 2003 Director for European Affairs.
He created EOS (European Organisation for Security) in 2007 and has been for 10 years its CEO. From 2012 to 2016 he has been an advisor to the European Commission for the EU Security Research Programme and President of the Steering Board of the French ANR for security research. In 2016 he founded ECSO and signed with the European Commission the PPP on cybersecurity.
In 2019 he created Women4Cyber to promote the participation of women in cybersecurity. In 2020 he was nominated in the list of “IFSEC Global Influencers in security – Executives”.
Jonas Buyle
Jonas Buyle is a Cyber Security Business Manager at Cronos Security and the founder of Apollo BV, established in 2022. Previously, he served as Director of Fraud and Cyber Security at ING Belgium (2021-2022) and held the position of IT Director for Analytics at ING Belgium and ING The Netherlands (2018-2021), where he managed teams across two countries and led the transition to cloud-driven analytics. His earlier roles at ING included Team Manager and Project Manager, focusing on operational excellence and cross-departmental improvements. Before ING, he was a Management Consultant at MÖBIUS Business Redesign (2008-2011).
Jonas holds an Executive Masterclass in Big Data and BI from Vlerick Business School (2015-2016) and a Master’s degree in Bioengineering from Ghent University (2003-2008), alongside a Master’s in Environmental Engineering from UCT Prague (2006-2007). He is also certified as an Energy Expert Type A and holds the PRINCE2 FOUNDATION certification.
Jonas Buyle is a Cyber Security Business Manager at Cronos Security and the founder of Apollo BV, established in 2022. Previously, he served as Director of Fraud and Cyber Security at ING Belgium (2021-2022) and held the position of IT Director for Analytics at ING Belgium and ING The Netherlands (2018-2021), where he managed teams across two countries and led the transition to cloud-driven analytics. His earlier roles at ING included Team Manager and Project Manager, focusing on operational excellence and cross-departmental improvements. Before ING, he was a Management Consultant at MÖBIUS Business Redesign (2008-2011).
Jonas holds an Executive Masterclass in Big Data and BI from Vlerick Business School (2015-2016) and a Master’s degree in Bioengineering from Ghent University (2003-2008), alongside a Master’s in Environmental Engineering from UCT Prague (2006-2007). He is also certified as an Energy Expert Type A and holds the PRINCE2 FOUNDATION certification.
In a world where our left brain's logic and right brain's creativity converge, AI emerges as our third brain, seamlessly fusing precision and imagination. How can we blend analytical minds, creative talents and AI (artificial intelligence) to tackle client communication challenges? Can AI serve as a bridge between data-driven insights and creative solutions?
Highlighting the issues are expert panelists Alberto Levi (Head of Growth Communication Services, Cronos Europa), Evi Zamba (Owner and Creative Strategist, Okay When) and Fiona Passantino (AI Trainer, Podcast Host and Author). First, the webinar looks at the differences between left-brain and right-brain thinking – that is, on the frequently made but often-challenged assumption that the left-hand side of the brain is logical and analytical while the right-hand side is more intuitive and creative. How do these attributes affect team dynamics and productivity, as well as business decision-making?
The debate then moves on to the challenges of co-creation with the two different profiles. How can effective communication and co-creation be ensured between left-brain and right-brain thinkers? What role does project management play in facilitating co-creation between the two profiles? Finally, the webinar examines how AI can help bridge the gap between analytical and creative thinking. Can AI tools be made accessible and useful for both left-brain and right-brain team members? What future AI developments could further enhance co-creation?
Fiona Passantino
Fiona helps empower professionals. She guides Humans with AI integration and strategy, maximizing our communication and connection, engagement and creativity with the goal of bringing joy into the workplace.
Fiona works with leaders and teams as a speaker, trainer and facilitator. She is a passionate content producer, and the UK Business Book Award-winning author of Comic Books for Executives. She is the host of the podcast “Working Humans”.
After a long career in corporate communications and HR, working for Danone, Philips, NN-Group, PostNL and Achmea, Fiona has her own consultancy: Executive Storylines. Her interest in the promise of AI was sparked during her business masters which featured an AI concentration. Her upcoming book is called “AI-Powered Professional”.
Evi Zamba
Evi is the owner, Creative Strategist and nanny of Okay When, a worldwide remote ad agency with a conscience. Since 2020, Evi has been creating a quirky family of digital artists and advertising experts from all over the world that work together to create impactful creative assets for causes that matter to them. Their clientele is made up of changemakers, NGOs, EU Institutions, EU funded programmes and sustainable businesses.
Over 12 years of work experience in online communications – nine of which focused on EU politics working at the European Commission and the European Parliament – and multiple large scale pan-European campaigns in her portfolio (like, #EUandME and EU Elections), have equipped Evi with the knowledge and expertise to crack any communication challenge.
She specialises in purposes like in the circular economy and sustainability with clients, like the Greens/EFA Group at the European Parliament, Zero Waste Europe, 50by40 and more. She has a soft sport for culture and the arts, manifesting through her work for Creative Europe funded projects Liveurope and Contested Desires.
Her experience in babysitting international teams of both creative and technical profiles, in a wide range of industries and company types, in four different countries and remotely, is what triggered the discussion on this episode of Talk to be Better. Her experimental working style and her agency’s ability to punch over its weight is what makes us wonder, how we can use AI on a daily basis to facilitate co-creation.
Alberto Levi
Alberto has gained over 15 years of international experience across advertising agencies, marketing departments, and communication agencies, with a focus on both public and private sectors.
Currently serving as the Head of Growth for Communication services at Cronos Europa (www.cronoseuropa.com), Alberto’s primary focus lies in fostering partnerships and collaborations with leading European communication entities. His goal is to enhance the range of communication solutions offered to clients, including the European Parliament, the European Commission, the Council of Europe, and various EU agencies.
Moreover, Alberto holds the position of Visiting Professor at Sciences Po Paris, where he teaches an MA course titled « Exploring European Union Communication: A practical examination of public communication campaigns. » Through this role, he shares his knowledge and industry insights with the next generation of communication professionals, while also staying abreast of emerging trends and advancements in the field.
Fluent in five languages and enriched by experiences in diverse cultural settings, Alberto possesses a unique multicultural and multilingual advantage. His easy-going and collaborative attitude further enriches his professional endeavors.
Alberto has gained over 15 years of international experience across advertising agencies, marketing departments, and communication agencies, with a focus on both public and private sectors.
Currently serving as the Head of Growth for Communication services at Cronos Europa (www.cronoseuropa.com), Alberto’s primary focus lies in fostering partnerships and collaborations with leading European communication entities. His goal is to enhance the range of communication solutions offered to clients, including the European Parliament, the European Commission, the Council of Europe, and various EU agencies.
Moreover, Alberto holds the position of Visiting Professor at Sciences Po Paris, where he teaches an MA course titled « Exploring European Union Communication: A practical examination of public communication campaigns. » Through this role, he shares his knowledge and industry insights with the next generation of communication professionals, while also staying abreast of emerging trends and advancements in the field.
Fluent in five languages and enriched by experiences in diverse cultural settings, Alberto possesses a unique multicultural and multilingual advantage. His easy-going and collaborative attitude further enriches his professional endeavors.
Communication
AI, AR, VR… Community engagement makers or breakers?
What is the real role of communities in EU institutions’ communication?
How should we be managing our communities in the digital era?
Can new technologies help strengthen a sense of belonging?
Social media, artificial intelligence, augmented or virtual reality, bots, language model learning algorithms and more: we're witnessing a shift towards more immersive interactions, requiring a multi-platform community presence.
To kick off our Talk to Me Better! series, join expert panelists Marco di Gregorio (Consultant, DG Connect, European Commission), Manon Dupont (Community Manager at BeInfluence Europe and Content creator), and Alexis Safarikas (Founder, Campfire AI) to uncover how digital tools are reshaping the way we engage.
Marco di Gregorio
Marco Di Gregorio is a Communications Consultant with over 10 years of experience working at the European Commission through Cronos Europa. He supports the implementation of the Digital Services Act (DSA), focusing on stakeholder management and communication strategies for internal digital tools. His role involves conducting training sessions for internal teams and external partners, while enhancing user experiences across key platforms like newsletters.
Marco plays a pivotal role in ensuring clear communication and collaboration across teams, working to build strong relationships within the Commission and beyond. His expertise lies in facilitating effective messaging and promoting transparency in stakeholder interactions.
Before this, Marco held communication roles at the European Parliament and Euro NCAP, where he specialized in corporate communications, media relations, and digital strategy. These experiences sharpened his skills in managing complex communication channels and public outreach.
Marco holds a Master’s in European Studies and a Bachelor’s in International Relations from the University of Turin. His approach is defined by teamwork, user-centered solutions, and fostering trust in communication.
Manon Dupont
Manon Dupont is a dynamic and creative professional with a vibrant blend of passions and skills, ranging from photography to personal development. Currently serving as the Communication, Press & Social Media Manager at BeInfluence, she has cultivated expertise in social media marketing, storytelling, and community management.
Manon’s love for food shines through her work as a food stylist and lifestyle photographer, where she brings culinary delights to life with her camera. This passion is further reflected on her Instagram profile, @zesty_manou, where she shares homemade recipes, positive energy, and an infusion of color, demonstrating her enthusiasm for delicious food.
Her journey is deeply rooted in the power of communication and storytelling, using her platforms to inspire others and promote creativity.
Alexis Safarikas
Alexis co-founded Campfire AI with Ivan Westerhof & Tomas Staelens in 2020. Prior to this, he founded and sold his first company and built a chatbot team at a digital agency. Alexis believes that Conversational AI is the most natural way for humans to interact with technology. Since 2020, Campfire AI has developed more than 100 chatbot and voice assistants in more than 15 countries around the world.
Alexis co-founded Campfire AI with Ivan Westerhof & Tomas Staelens in 2020. Prior to this, he founded and sold his first company and built a chatbot team at a digital agency. Alexis believes that Conversational AI is the most natural way for humans to interact with technology. Since 2020, Campfire AI has developed more than 100 chatbot and voice assistants in more than 15 countries around the world.