Social Media Insights and the Transformation of Data into Impact
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Social media in the EU bubble is evolving fast. On 15 April 2025, we partnered with European Campaign Playbook to explore how communications teams across EU institutions can keep up. In a full room of communication professionals, we unpacked what’s working, what’s not, and how to get more impact from the tools already in play.

The session focused on turning insight into action—how to use data and digital tools not just to report results, but to shape them.

From short-form video to authentic storytelling, the strategies that stood out were the ones helping teams cut through the noise and truly connect with their audiences.

Key takeaways:

• Do more with less: Use the platforms and tools you already have, more strategically
• Make it human: Real voices, real stories, real impact
• Speed matters: In a fast-moving space, agility beats perfection

The lively discussion, audience input, and practical takeaways made this more than just a presentation: it was a working session on the future of public sector communication.

This event opened up timely conversations at the intersection of communication, technology, and strategy in the EU space.There’s clearly more to explore.

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Special thanks to our speakers:

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Filippo de Fabrizio, Social Media Communications Manager

Marta Rego, Digital Marketing Analyst

Julien Cappelle, Digital Marketing Specialist 

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The event was co-organised by Sebastián Rodríguez of the European Campaign Playbook.

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